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South Africa: MasterCard Continues to Support Entrepreneurship in SA
Source: SA - the Good News
Source Date: Thursday, April 25, 2013
Focus: Knowledge Management in Government
Country: South Africa
Created: Apr 25, 2013

“Entrepreneurs characteristically have ambition, determination and a flair for innovative, original ideas,” says Linda McClure, MD of JASA. “However, many lack the business expertise required to develop these into commercially-viable ventures. A key focus of our programme is female advancement and equipping learners with the skills they will need to launch their own businesses, in turn creating employment opportunities for others.”
JASA is the local chapter of the global non-profit organisation that partners with business communities, educators and volunteers worldwide - all working together to develop much-needed entrepreneurial skills in learners preparing for the working world after high school. Similarly, MasterCard has consistently focused on nurturing entrepreneurship in youth, with a strong focus on the empowerment of women.
“We’re encouraged by the positive results of the 2012 JASA programme, says Philip Panaino, Division President, South Africa, MasterCard. “We are confident that as we collaborate with JASA for a third successive year, the country’s need for entrepreneurs continues to be addressed in a meaningful way.
“Our support of the programme also extends to the personal involvement of the members of our team,” Panaino adds. “Staff volunteers are giving their time to mentor and teach learners during the next 15 weeks, giving them first-hand insight into the commercial world.”
The 440 Grade 10 and 11 learners are from 11 schools in five provinces:
• North West Province - St Anne’s High School
• KwaZulu-Natal - Greenbury Secondary School, Crystal Point Secondary School and Ridge Park College
• Western Cape - Kensington Senior Secondary School, and Villiersdorp Secondary School
• Gauteng - Dawnview High School, Letsibogo Girls High School, Senaoane Secondary School, and McCauley House
• Limpopo – Motse Maria High School
Ayanda Dube, a Grade 12 learner from McCauley House in Johannesburg took part in the JASA programme says “The JASA programme taught me that entrepreneurship is not necessarily all about money, BEE regulations, and tenders – it’s also a way to follow your dreams and aspirations. I always knew that I wanted to be an entrepreneur, but I didn’t know where to start. The programme helped me realise how to take the first step, and how to follow it through, armed with the skills and knowledge required to run a successful company. I understand that times will get tough, but if you are as persistent as I am, you’ll realise that success is within reach,” Dube said.
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