Subang Jaya Municipal Council (MPSJ), Malaysia has introduced new online service portal called ‘Gerbang Perkhidmatan’ to improve efficiency in disseminating information to citizens, handling complaints and provide better services to local ratepayers.
Council President Datuk Asmawi Kasbi said that ‘Gerbang Perkhidmatan’ will also help increase the staff’s level of professionalism and quality of service.
“The programme consists of three service levels, which are a call centre, the InC2/OCS Counter and My@MPSJ online hub,” he added.
The call centre started the operation on July 26, 2012. It is operated by 10 council officers who respond to complaints and enquiries.
‘InC2 Counter’ is a one-stop service that allow citizens to settle their assessment tax, licence applications, and pay bills and fines.
‘The My@MPSJ online hub allows citizens to access all online council services after completing virtual registration steps.
“Ratepayers will slowly get used to this online transaction,” Kasbi said.
He also added that the Council has been constantly expanding online services while reducing the number of physical counters from sixteen to nice since 2010.
“Revenue collection online such as the bill payment kiosk, only hub, bank and post office has seen an increase of 13 per cent or MYR 6.6 million (US$ 2.18 million), while business transactions via the My@MPSJ hub has increased MYR 3 mil (US$ 995,353 ),” Kasbi said.
According to him, the new initiatives helps reduce cost while providing a more conducive and convenient environment for the staff and citizens.
A new mobile application, ‘Mymobile’ would be launched later this year for citizens to use it to pay bills, he added.
The launch event welcomed Deputy Selangor State Secretary (Development) Datuk Mohamad Roslan Sakiman who congratulated the MPSJ on being a pioneer in introducing these programmes for citizens.
“This should be made an example for other local councils to ensure a fast and efficient service for the public,” he said.