This course at the University of Sydney has a central focus in professional public relations with two strands corporate communication, and political communication.

Strategic Public Relations   focuses on professional public relations with an emphasis on corporate communication and political communication. The corporate communication strand explores public relations management, while the political communication strand explores political campaigning in theory and practice. communication, and political communication. The corporate communication strand focuses on public relations management including investor relations and financial relations, while the political communication strand focuses on political campaigning in theory and practice. There is a media focus from the perspective of public relations rather than from journalism.